Introduction: On October 25th, the 2020 Spring/Summer Collection China International Fashion Week was grandly opened. Among them, the Mongolian element team and the Inner Mongolia Autonomous Region Women’s Federation held the “Prairie Embroidery Dreams, the Hearts of the Grassland – Inner Mongolia Bushi Rose & Mongolian Elemental National Costume Fashion Show”, which tells the story of the Mongolian costume heritage in this fashion week. This is the first time that the Mongolian brand has entered the stage of China International Fashion Week.
On October 25th, the 2020 Spring/Summer Collection China International Fashion Week was grandly opened. Among them, the Mongolian element team and the Inner Mongolia Autonomous Region Women’s Federation held the “Prairie Embroidery Dreams, the Hearts of the Grassland – Inner Mongolia Bushi Rose & Mongolian Elemental National Costume Fashion Show”, which tells the story of the Mongolian costume heritage in this fashion week. This is the first time that the Mongolian brand has entered the stage of China International Fashion Week celebrity dresses.
Narenhua, the founder of the Mongolian element brand and the vice-chairman of the Inner Mongolia Autonomous Region Women’s Federation, used Mongolian traditional costumes as a medium to tell the culture and profound meaning behind it.
Tell the story of inheritance with the heart of the craftsman
The costume show is based on the video story of Mongolian old people wearing traditional costumes for children. The exquisite grandeur and exquisite Mongolian costumes are opened. More than 120 sets of costumes perfectly restore the details of Mongolian elements and show traditional elements in contemporary fashion. Applications.
“Behind every detail and craftsmanship of Mongolian costumes, there is its cultural connotation and interpretation. For thousands of years, we have used garments and costumes to extend the inheritance of our ancestors to our national culture from generation to generation.” Narenhua said, “What we are telling in this performance is a story of inheritance.”
In this performance, Narenhua invited five Mongolian non-genetic inheritors with an average age of over 60 years. In addition, the models of the show are mostly Mongolian models and even local herders. “Although not professional, I believe that they are the most understanding of Mongolian culture, and they know the structure of Mongolian clothing and the deep meaning behind it. They are the ones who can show the Mongolian elements in their original way. Without their persistence, these excellent The non-legacy culture cannot be passed down to the present.” Narenhua said.
Narenhua has been working on the Mongolian traditional costume structure for 18 years. During these eighteen years, she visited many tribes and met many old people who silently passed on traditional culture. “They don’t ask for a return, don’t ask for gains and losses, just want to pass on the culture of our Mongolian people, just want to leave the best things to future generations. This spirit has deeply touched me.” Narenhua said, “The so-called The spirit of the craftsman is to insist on doing only one thing in a lifetime. We will use this kind of ingenuity to tell the story of the inheritance.”
Non-legacy must be life
It is not easy to make a competitive national clothing brand. How to accurately grasp the market demand, make full use of the symbols of national elements to accurately express the national costume culture, gain the respect and recognition of consumers, and continuously improve the market share of products. These are all Na. The challenges that Renhua and other national costume culture inheritors need to deal with. According to the actual situation of female practitioners in the national costume industry, the Women’s Federation of Inner Mongolia Autonomous Region relies on female leaders to promote the construction of exchanges and cooperation and display sales platforms by promoting the elementalization, fashion, life and industrialization of national costumes. Solve problems in brand cultivation, skill improvement, market awareness, etc., and then drive more women to start a business, get rid of poverty and increase income. In 2018, the implementation of the “Busi’s Action Plan” was launched. The leaders of national costume enterprises, including Narenhua, actively responded to the “Busi’s Action Plan”, insisted on creating their own brands, and constantly strived to push the national costume brand to a larger stage.
“We can’t leave good traditional culture in the museum. Only by applying these precious non-legacy cultures to life can we better preserve, pass on and develop them.” Narenhua said. This is also one of the original intentions of her creation of Mongolian elements. Therefore, in this fashion show, Mongolian elements have added a number of costumes that can be worn in daily life, and the Mongolian elements are applied to different styles of clothing, so that traditional culture can be presented to the world in a new way.
Accurate inheritance: let the world see the nation
In 2012, Inner Mongolia released the local standards of Mongolian tribal costumes, which provided a basis for regulating the production and use of Mongolian traditional costumes, opened up new ways for the protection and inheritance of national culture, and laid the foundation for the innovative development of national costumes. Over the years, Narenhua led the Mongolian element team to insist on field investigations and visits, to accumulate the most primitive and accurate costume culture data, and to do a lot of work for the Mongolian costume raw data.
“Innovation is not a mess, but a lot of raw data is accumulated, and the creation based on the original elements is accurately understood.” Narenhua said, “Insist on the original data and practice accurate transmission, this is protection. The foundation of traditional culture is also the basis of inheritance and innovation.” Therefore, the traditional costumes displayed in this performance strictly reduced the Mongolian tradition according to the original data, and did not miss every small detail. Mongolian elements practice the spirit of the inheritors.
Like many inheritors, pushing national culture to the world is the goal of Naren. She believes that it is difficult to complete the spread of national culture by one party alone. “We must first do our job well, and then attract high-quality designers, operators, and producers to work with us to bring national culture to the world stage.” She said, “And we have to do the first step. Is to let the world see what our national costumes are like.”
Earth · blue sky · the heart of the Mongolians
The beautiful fashion show is made up of black, blue and red haute couture. According to Narenhua, the three colors represent the heart of the earth, the blue sky and the Mongolians. “The unpaid youth inheritors who took the initiative to help, in order to save the team money, insist on the old inheritors who took the train and the bus to perform, the whole team worked conscientiously, they let me see the Inner Mongolian national craftsmen carry forward the national costume culture. Narenhua said with emotion: The event can be successfully completed, and it is inseparable from the high attention of party committees and governments at all levels. It is inseparable from the strong support of the women’s family and the cooperation of the team. In July this year, General Secretary Xi Jinping pointed out during the inspection in Inner Mongolia that it is necessary to pay attention to the protection and inheritance of ethnic minority cultures. As a well-known national costume and apparel enterprise in the region, Mongolian elements will also firmly establish the awareness of the Chinese nation community and adhere to the common unity and progress of all ethnic groups. To prosper and develop together, to inherit the ingenuity of national costume culture, and actively promote the innovation and development of national costumes and costumes, I will also give full play to the role of national costume leaders and do my utmost to drive more women and sisters to start a business, get rid of poverty and increase income, and The sisters and sisters made a positive contribution to making the scenery of the northern frontier of the motherland more beautiful.
Han Yuxiang, deputy director of the Propaganda Department of the Inner Mongolia Autonomous Region Party Committee, Liang Shuqin, vice chairman of the Inner Mongolia Autonomous Region Women’s Federation, and relevant responsible comrades of the All-China Women’s Federation Development Department, the Beijing Women’s Federation and the Inner Mongolia Autonomous Region Cultural and Tourism Office attended the event.